Some people build their careers on careful planning. Others find their path by following curiosity, creativity, and a touch of restless idealism. Melody falls firmly into the latter category. From AESOLAR’s Nanjing office, she serves as the voice and storyteller behind much of the company’s digital presence—shaping social strategies, executing campaigns, and crafting sales-support content that transforms solar technology into stories people genuinely connect with.

From economic forecasts to solar — why clean energy?

For Melody, the leap from banking to solar marketing was both pragmatic and deeply personal. “As an INFJ, I crave meaningful creativity,” she shares. “Clean energy won’t ‘die’ as an industry—electricity is the thread weaving humanity’s future.” That vision, combined with her desire to contribute to something bigger than herself, made the choice clear: “It’s a little bit wanting to help the world, and a lot of excitement for work that is endlessly fresh and meaningful.”

This fusion of stability and purpose fuels her drive to turn technical product details into narratives with emotional impact—stories that resonate far beyond specifications and performance charts.

Two Years, One Global Family

Joining during AESOLAR’s 20th-anniversary celebrations in 2023, Melody found a culture that mirrors her values:

"Innovation, diversity, and building better futures—that’s AESOLAR in one sentence."

Her proof? A refrigerator door plastered with magnetic souvenirs from colleagues worldwide—gathered at exhibitions from Munich to Bangkok. "Each trinket tells a story," she laughs. " Weekly calls with colleagues from across the globe expose her to everything from product R&D and trade-show logistics to charity projects and small, human details like the gifts colleagues bring back from exhibitions.

AESOLAR’s insistence on quality, service and innovation also matters to Melody. Those values shift marketing away from hollow claims to meaningful promises — and make it easier for her to tell credible stories that reflect real outcomes. The company’s focus on employee development — internal training, external experts and hands-on learning opportunities — has helped Melody grow quickly. Her first roadshow experience in Southeast Asia was a highlight: initially a behind-the-desk marketer, she stepped into an on-site role, coordinated cross-functional teams, handled live content and felt her spoken English and confidence strengthen in real time.

Small wins, measurable growth

Melody measures success both in metrics and impact. Over the past six months she achieved what used to be a year’s follower growth KPI—proof that consistent, meaningful content resonates. She also tracks lead generation and conversion: social content that drives website visits and translates into sales enquiries is where marketing and commercial success meet.

But metrics are only half the story. Her proudest wins come from meaningful moments: a shared case study that brought attention to a charity partner, or a customer testimonial that demonstrates how AESOLAR’s product promise translated into real performance. For Melody, every click and comment is a chance to narrow the gap between technology and people.

Making solar human

Melody believes the most powerful marketing is humane and honest. She points to AESOLAR’s charitable initiatives as the clearest proof: projects in Brazil that keep a women’s centre powered and a solar station donated to a tuition-free school in Bangkok’s Khlong Toei homeless shelter are not just PR moments — they are living examples show the human side of solar – solar isn’t just technology, it’s a warm enabler that lifts up people on society’s margins.

Her digital campaigns aim to connects our products to people. Every story—how solar roofs help families reduce their carbon footprint or how community microgrids boost resilience—move people and change perceptions. “Every click and share is an invitation,” she says, “hits a chord of equity and a better future,” which is exactly AESOLAR’s brand spirit.

Creativity beyond work

Outside the office, Melody draws on very human experiences for inspiration. She loves going to live concerts, where the shared energy of the crowd and music’s emotional power help her remember what moves people. Immersing herself in that collective feeling inspires her to infuse AESOLAR’s marketing with emotional storytelling that resonates. She also travels – sometimes just escaping the bustle of historic Nanjing for a mountain hike or a rural adventure each month. Seeing different cultures and natural landscapes feeds her market insights: she encounters first-hand how urbanites crave cleaner, greener lifestyles. Those experiences recharge her creativity and reinforce her mission of promoting clean energy.

Next: 30K Followers and a trusted sustainable World

Melody balances ambition with humour. Professionally she’s set a concrete goal: reach 30k followers on AESOLAR’s LinkedIn within the year to amplify the company’s vision. Personally she jokes that she’d love to see company performance strong enough to bring more bonuses — “for morale and for celebration,” she smiles.

At AESOLAR, people like Melody remind us that technology only reaches its full potential when someone cares enough to tell its story. Follow AESOLAR for more AE Faces — because behind every solar solution is a person shaping purpose into action.

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