“My goal is simple,” she says. “Make green energy more than a buzzword — turn it into projects that actually change lives.” As AE Solar’s Sales Representative for the Asia-Pacific region, Edith translates technical know-how into practical projects that light up communities, strengthen businesses, and build long-term trust across borders.

From purpose to practice — why solar, why AESOLAR

When Edith joined AESOLAR over three years ago, she wasn’t just looking for a career—she was searching for a mission. After researching countless industries, one truth stood out to her: renewable energy is no longer a trend, but the inevitable future. Solar, in particular, spoke to her. It offered the perfect blend of sustainability and human impact, from reducing carbon footprints to powering real communities.

“Being part of a project that lights up a village or improves a community’s daily life—nothing compares to that feeling,” she reflects. With AESOLAR’s German roots and global reach, Edith found the ideal stage to turn vision into action.

The work: complex problems, simple purpose

Edith’s day-to-day is rarely ordinary. APAC markets cver extreme geographies, diverse regulations, and clients whose needs can’t be solved with off-the-shelf answers. One memorable project inquiry from Nepal illustrates that complexity: an off-grid installation at high altitude. The team had to account for wind and snow loads, hail impact, and even the logistics of flying modules in by helicopter — which meant rethinking pack size and weight. Those constraints pushed Edith to coordinate engineers, packaging experts and local partners until a safe, workable plan emerged.

For Edith, trust is earned in small, human moments. She cherishes the memory of a long-term client who keeps a small gift she once gave him next to his computer — a tiny daily reminder of their relationship. Those kinds of gestures, she believes, are the foundation for projects that last decades.

That blend of technical coordination and cultural sensitivity is central to how she works. “Sales is the frontline,” Edith says, “but it’s also the bridge between what customers need and what our company can deliver.” Her role requires speed, patience and the ability to keep everyone — from project owners to factory engineers — aligned on a shared outcome.

Growing with the team

Edith joined AESOLAR when the APAC group was still finding its feet. In the three years since, she’s seen the team evolve from “figuring things out” to bringing seasoned market practice to complex deals. The learning culture at AE Solar — regular trainings, technical deep-dives, and open knowledge sharing — helped her accelerate faster than she expected.

To keep pace with rapid industry changes (HJT, TOPCon, BC, and new technology), Edith relies on two habits: structured team learning and personal curiosity. AE Solar’s internal trainings give everyone a common language; her own pockets of reading and report-tracking give her the market context to advise customers confidently.

Recharge: focus, food and the world beyond work

When the pace of travel and time zones gets intense, Edith turns to activities that let her fully disconnect — and sharpen her focus. She trains at the shooting range, where steady breathing and concentration strip the day down to a single target. That practice of focus, she says, resets her mind and helps her return to negotiations with calm clarity.

She also loves to travel and taste local food on business trips. Those small cultural exchanges — a shared meal, a street snack, a city stroll — deepen her understanding of clients and make her work feel less transactional and more human.

Edith is optimistic about the opportunities ahead. She sees a sector that will keep innovating, driven by new cell technologies, better materials and smarter system design. That change opens more ways to tailor solutions to real needs — whether in island microgrids, commercial rooftops, or remote community systems.

Final Word

Watching Edith talk about her journey, one thing becomes clear: her story isn’t just about sales, but about energy in every sense of the word. She lights up when describing projects, laughs when sharing adventures. It’s this mix of focus, empathy, and optimism that makes her stand out.

The future of clean energy isn’t built by technology alone—it’s powered by people who believe in making every connection meaningful.

👉 Stay tuned for more inspiring stories in our #AEFaces series — real people, real paths, real impact.