Some people are born to calculate numbers. Some are born to build machines.

Archil is the type who is born to connect human beings — and through those connections, moves the world forward.

For him, the solar industry is not just a field of technology and engineering. It is a field of people — opinions, cultures, belief systems, motivations, perspectives. And the more he travels, the more it confirms what he believes deeply: energy transformation is powered by human connection first, technology second.

A worldview shaped by nature — and purpose

Archil comes from Georgia — a place where mountains touch the sky and the horizon feels like a promise. Growing up in a country surrounded by forests, river valleys, dramatic landscapes and untouched wild areas gave him one of his core traits: respect for nature. He believes that protecting nature must start before technology, and technology must follow purpose rather than ego.

That sense of purpose eventually led him to clean energy — but not in a straight line. His student life was built on business administration, research, marketing, consumer behavior, and emerging technologies. Tourism, education industry, startups — he explored multiple pathways before renewable energy called to him in a way nothing else could. The turning point came during his Master thesis on augmented reality — he learned that technology is never just a device. Technology is a “bridge” to influence human decision making.

Solar then became the perfect extension — it is technology that literally changes lives, economies, and planetary future.

Why solar — and why AESOLAR

When he joined AESOLAR, he didn’t just join a company. He joined a global storytelling ecosystem — where German quality meets multicultural execution, where engineers think in systems, not just products, and where teams are encouraged to challenge, reinvent, and question.

What keeps him here is simple: AESOLAR is a place where people talk, listen, share openly, and learn from each other.He likes to say: “When you are in solar, you don’t get bored. You grow with the industry.”

Every month something shifts — new regulations, new technology formats, new market momentum. For Archil, this pace makes life exciting — because it forces him to stay awake mentally, and emotionally sensitive to what people actually need.

Connection builds trust

During one business trip in Malaysia, a customer said a sentence that stayed with him ever since:

“Features tell, but benefits sell.”

It became a turning point in how he viewed negotiation, communication and human decision-making. People do not buy technology because of technical vocabulary. They buy solar because it solves fear, cost pain, energy insecurity, unreliable grids, or a desire for independence and cleaner lifestyle.

So Archil practices a different approach in sales — he listens first.

He listens to problems, market anxiety, personal motivation, emotional resistance, cultural expectations. Only then, he speaks.

And that is why he makes friends everywhere: in China, in Vietnam, in Georgia, in Thailand, in Europe.

When he travels across China during his exchange periods, he doesn’t stay inside hotels — he explores. He rides subways, tries random restaurants, chats with strangers, climbs historic walls, takes local trains, and laughs with new friends. He believes if you want to do global business, you need to actually touch the real life of those regions — not just the business agenda.

Continuous growth, continuous curiosity

Outside of work, Archil almost treats curiosity as a sport.

He goes to the gym not only because it energizes him physically — but because it clears his mind in chaotic weeks. He consumes content like fuel: psychology books, marketing podcasts, business strategy videos, behavioral patterns, and human communication theory.

He even runs his own YouTube channel where he shares travel stories and perspectives — showing people not just geographic locations, but how different societies live, think, and interact with the world.

And this is exactly what makes him different:

He does not consume information as data.

He consumes information as human patterns.

Looking ahead — looking bigger

His future goal is bold and clear:

Work on a massive utility-scale project in the hundreds of megawatts, and see it fully completed with impact on real communities.

But he knows solar is never linear. Competition, setbacks, shifting policies, market turbulence — all of these are part of the game.

He embraces it.

Because clean energy is not a moment. Clean energy is a movement.

And movements require people who have patience and long-term vision.

Archil is exactly that kind of person.

At AESOLAR, we believe people like Archil remind us that technology may be the engine — but people are the ignition. Relationships, culture, curiosity, empathy — these are the real drivers that translate innovation into reality.

Stay tuned for more #AEFaces stories — because the energy transition is written by people who dare to connect, explore, and lead with intention.